Your agency grew.
Your operations didn't.
Your team spends 10–25 hours a week on manual reporting, spreadsheet maintenance, and duct-taped workflows. That's not a staffing problem — it's an infrastructure problem. I find the bottleneck, then I fix it.
You didn't hire your team to copy-paste data.
Marketing agencies don't stall because of bad marketing. They stall because every new client adds another spreadsheet, another export, another "can you just check this number?" — until your most experienced people spend half their week on ops instead of strategy.
If your team touches the same data 3–5 times before a client sees it, you don't have a reporting process. You have a manual production line — and every new client adds cost faster than revenue.
Reporting eats your week
Every week: export CSVs, clean columns, fix naming, chase missing inputs, update templates, send reports. It works — until someone is sick, a sheet breaks, or a client asks for "one more breakdown." You're paying senior people to do data entry.
Data lives everywhere except where you need it
Performance data in the ad account. Targets in a sheet. Notes in Slack. Assets in Drive. Everyone works from a different version of the truth — which means rework, mistakes, and slow decisions.
You can't scale past your own attention
Onboarding varies by client. Exceptions are handled ad-hoc. The process lives in someone's head. Every delegation creates follow-up questions. Operations can't grow past the founder's bandwidth.
I don't automate chaos.
I fix the system first.
Adding tools to broken processes makes them break faster. I start by mapping exactly where your team loses time, design a clean backend architecture, then build the first automation so you see results — not just a plan.
Map the Bottleneck
I trace your operations end-to-end: where data originates, where it gets copied, where it breaks, and who touches what. Every manual step is quantified as hours lost per week.
Design the Fix
I design a backend architecture built around one source of truth: clean data flow, standardized processes, and a reporting pipeline that doesn't depend on a person.
Build the First Pipeline
Before you decide on anything else, I build your first automated reporting pipeline — live, working, for 3 of your clients. So you experience the difference before committing to more.
Not sure where your bottleneck is? Find out in 2 minutes.
Most agencies know something is off — but can't pinpoint exactly what's costing them the most time. Take the quick assessment and find out where your biggest operational gap is hiding.
- Takes under 2 minutes
- Personalised result based on your answers
- No commitment required
One engagement. Real results in 7 days.
Not a 47-page strategy deck. Not a "roadmap to discuss later." A full backend audit plus your first working automation — delivered in one week for a fixed price.
Backend Diagnostic + First Automation
In 7 days, I audit your entire backend operation and deliver two things: a detailed report showing exactly where your team loses time, and a live automated reporting pipeline for 3 of your clients — so you can see the difference immediately.
- You know exactly which processes cost you the most hours — quantified, not guessed
- Your first automated reporting pipeline is live and running for 3 clients
- You have an architecture blueprint for scaling the rest — if and when you want to
- Your team sees what "automated" actually looks like in practice
And if you want to go further?
Most agencies see 10–25 hours/week in recoverable time during the diagnostic. If you want me to build out the full automation — reporting, onboarding, data infrastructure — we scope that together after you see the results. No commitment upfront. The diagnostic stands on its own.
See what the diagnostic actually looks like.
Download a sample Backend Diagnostic Report — the same format delivered to clients. Specific enough to act on. Clear enough to share with your team.
30 minutes to find out where your team is losing the most time.
This is a diagnostic conversation — not a sales pitch. I walk through your current workflows, identify the biggest bottleneck, and tell you whether it's worth fixing. Sometimes the answer is "not yet" — and that's fine.
- Quick walkthrough of your current operations
- Identify the #1 time sink
- Honest recommendation: fix it now, later, or not at all
One person. One focus.
I'm Ivaylo — I run Cronah. I've spent years building backend systems, automation pipelines, and data infrastructure. At some point I noticed that marketing agencies — especially those managing paid ads for dozens of clients — were drowning in exactly the kind of operational mess I'm good at solving.
Cronah isn't an agency. There's no account manager layer, no "team of experts" slide. When you work with Cronah, you work with me. I audit your systems, I design the fix, and I build it. That means fast communication, no telephone games, and someone who actually understands your stack.
Not ready for a call? No problem.
Send a message describing what's going on operationally. I'll get back to you within one business day with an honest take on whether I can help.